Main Facts About Amelia Earhart - Free Essay Example

Sample details Pages: 1 Words: 347 Downloads: 5 Date added: 2019/08/02 Category People Essay Level High school Tags: Amelia Earhart Essay Did you like this example? Amelia Earhart was born in Atchison, kansas on July 24 1897. She was the first child. Her parents are Amy and Edwin Earhart. Don’t waste time! Our writers will create an original "Main Facts About Amelia Earhart" essay for you Create order Three years later, her sister Muriel was born. Her childhood was not easy due to her fathers drinking obsesion. Her father lost her job and her parents split up. Her mother Amy moved to Chicago and took Amelia and her sister with her. In 1917, she went to Canada to visit her sister Muriel. While she was there, she met some World War 1 soldiers. They were hurt and that changed her mind about going to collage. She took up nursing and became a nurse in a soldiers hospital. In 1920, her parents got back together. They moved to California. She moved to California to be close to them. She paid $1 to fly for 10 minutes plane ride over to Los Angeles.   As soon as we left the ground, I knew I wanted to fly. This is a famous quote by Amelia Earhart. She worked several jobs and took flying lessons. She meet pilot Anita Snooks. She was inspired to buy a plane. In 1927, a phone called changed my life. Captain Hilton Railey made an offer that Amelia could not turn down. In 1928, she was the first woman to fly across the Atlantic Ocean. Amelia was the pilot who received most of the attention in the newspapers. They ignored the two men who piloted the plane. Four years later, she flew across the Atlantic Ocean on her own. It was 13 hours and 3o minutes. She became famous throughout Europe and the United States. A few years, she was the first woman to fly From Hawaii to California. In 1929, Amelia participated in the Cross-Country air race for woman. She then founded this group called the Ninety Nines due to ther 99 members. In June of 1937, Amelia flew across the world with Fred Noonan as her navigator. They flew to Thailand and Australia. Shortly after they took off from   New Guinea, the U.S. Coast guard lost control an lost contact. There was no trace of the planes passengers. They were never found.

Key Principles of Economics - 1453 Words

The study of economics is vital as it provides an understanding of how the world works. It is the study of how people choose to use resources to improve their well-being. According to Samuelson (1948) â€Å"Economics is the study of how societies use scarce resources to produce valuable commodities and distribute them among different people.† This paper will outline the 10 key principles of economics. These principles are grouped into the three 3 categories of â€Å"How people make decision†, â€Å"How people interact† and â€Å"How the economy works as a whole and will be presented in that order. The category â€Å"how people make decision† speaks about the principles people use to make decision. Under this category four (4) principles come in play. Principle†¦show more content†¦The same point applies to trade between countries. If countries are relatively more efficient at producing services than certain manufactured goods, they benefit from h aving trading partners who supply those goods. (Transtutors, n.d) Firms decide whom to hire and what to make. Households decide which firms to work for and what to buy with their incomes. These firms and households interact in the marketplace, where prices and self-interest guide their decisions. Principle 6 states â€Å"Markets are usually a good way to organize economic activity.† A market economy is an economic system where prices are determined and resources are allocated through the decentralized decisions of many firms and households (Mankiw, n.d). In a market economy, the decisions about what goods and services to produce, how much to produce, and who gets to consume them are made by millions of firms and households. Firms and households, guided by self-interest, interact in the marketplace where prices and quantities are determined. (Transtutors, n.d). Principle 7 states, â€Å"Governments can sometimes improve market outcomes.† Government must first protect pr operty rights in order for markets to work. If markets fail to allocate resources effectively and efficiently it will result to a market failure. There are two types of market failure; externality and market power. Externality is the impact of one person’s actions on the well being ofShow MoreRelatedEssay about BUILDING A POSITIVE ENVIRONMENTAL LEGACY OF GAMESCOPE761 Words   |  4 Pagessake of the future generations and this can only be done through environmental sustainability and conservation. In episode five we learn all about building a positive environmental legacy that will benefit the future generations. In episode five the key topics that are discussed include: Defining environmental sustainability. Comparing and contrasting environmental conservation and preservation efforts Explaining how risk assessment could be applied in a given situation. 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Bcom/275 Wk4 Assignment Free Essays

BCOM/275 WK4 Assignment: Knowing Your Audience Communication Release Communication To Family Face-To-Face We regret to inform you that your family member is among 33 workers currently trapped due to cave-in. We want you to know that as we speak, we have rescue workers on site doing everything possible to bring every worker to safety as soon as possible. We will keep you informed as new information develops. We will write a custom essay sample on Bcom/275 Wk4 Assignment or any similar topic only for you Order Now I this statement I don’t wont to give too much information about the events that possibly lead to the collapse because I don’t want to cause any more sorrow or panic than necessary †¢ It is wise to keep the family informed of any developing information because it is best they here it from you instead of miss-information from the news. †¢ Until the whereabouts of the miners have been confirmed, it is best to not mention that part to the family. Communication To The Company Via Meeting We have just been informed of a cave-in trapping 33 miners at one of our Northern Chile copper mining location. Rescuers are drilling holes to try and locate the works. But for now there has been no confirmation as to whether the 33 miners have survived the cave-in. They are approximately 300 meters down and there is limited food, oxygen and water. So rescuers are working around the clock. We have also learned that doing the rescue there was a second cave-in Saturday causing a delay in rescue efforts for several hours. We ask that you reframe from sharing any information with anyone outside the company, especially the media. It is important that we gather all that facts and keep the family members informed prior to any information being leaked to the media. There will be a follow up emails informing everyone of new information as it is received. †¢ With the company I would want to be straightforward and somewhat detailed of the events. †¢ It is important to information co-workers to not talk to media about certain details of the incident out of fear that it may get misworded and back to the families. How to cite Bcom/275 Wk4 Assignment, Essay examples

Management Culture and Globalisation for Food Habits-myassignmenthelp

Question: Discuss about theManagement Culture and Globalisation for Food Habits. Answer: The multinational companies require managing cultures of various groups of shareholders to operate in a global environment. Culture can be defined as the distinct attributes like food habits, social behaviours, consumption patterns and lifestyle patterns groups a different people have which in common. Culture of people have roots in various aspects like country of origin, race, religion, occupation and several other factors which form parts of the identity of people. It has profound impact on the communication pattern, lifestyle and perceptions of individuals (De Mooij 2013). For example, in the eastern culture eye contact is considered rude while in western culture it is regarded as a positive body language. The cultural perceptions have deep impact on the decisions people in the society take pertaining to consumption, profession and investment. The global companies irrespective of their counties of origin and industries they function in require to exhibit positive acceptance of cul tural diversity in order to be able to acquire customers, employees and investors respectively to operate in the market. Their knowledge and ability of managing people from various cultures allow them to operate globally. Thus, management of multiple cultures has become empirical to the global expansion of multinational companies (Rialti et al. 2016). The first area where global companies require managing culture is while acquiring and retaining talent. The management bodies of companies earlier used to view employees as mere operators. The leadership style in these organisations was increasing authoritative where the superiors ordered and directed the subordinates. The mangers commanded their followers and did not consider empowering them or encourage them to participate in the planning of business strategies (Vinayak, Khan and Jain 2017). Max Weber introduced the system of bureaucracy, which stands on power distributed among the people in organisations based on strict lines of hierarchy. The hierarchical organisational, fixed lines of authority and strict division of labour were the characteristics of business organisations. The managers in these organisations during used command and authority to lead the departments under their control. However, this authoritative leadership style based on bureaucracy did not support prompt dec ision making because involvement of too many layers of authority made taking decisions extremely complex. Globalisation, which started in the nineteenth century led to the expansion of big companies all over world. The theory of scientific management of resources proposed by Fredrick Taylor led the business organisations manage their resources scientifically. The business organisations manage their resources using advanced technology and human resource management strategies. Globalisation has led the multinational companies like Microsoft to enter foreign countries taking advantage of the strong bilateral relationship of their home countries with these countries (Beamond, Farndale and Hrtel 2016). For example, American companies have entered economies of South America, Europe and Asia with which the government of the United States have strong bilateral relationships. The multinational companies, in order to achieve economies of scale in these markets and earn high profits utilise re sources in their host countries. They employ people in these host countries and harness their talents. It is here that the significance of cultural management comes into action. The transnational organisations while employing the people should form policies to manage them with due respect to their culture. The model of cultural dimensions of Hofstede states that there are marked differences among the people coming from the eastern countries like India and western nations like the United Kingdom. The people may perceive same gestures of managers differently according to their cultural backgrounds and perception (Gilpin 2016). The model points out the people of the eastern countries are characterised by more importance to long-term relationship, collectivistic attitude and high power index. The western countries on the other hand are characterised by short-term relationships, individualistic attitude and lower power index. The managers of the global companies are required to lead thei r juniors coming from diverse cultural backgrounds. They must manage these subordinates so as not to harm their cultural feelings and perceptions. Violation of cultural feelings would lead to resentment and conflict between the management and the employees (Cumberland et al. 2016). These conflicts would further attract actions from the host governments including penal actions. Hence, in the light of the above discussion, it can be pointed out that managers leading teams of employees in the global companies require to be sensitive about the cultural background and perception of their members of their teams. This understanding would encourage greater integration among the geographically dispersed branches of the multinational companies. They employees in these branches owing to the multicultural environment within these companies would be encouraged to integrate their skills and motivation to form more robust business strategies aimed at gaining a stronger market position (Omri and Ka houli 2014). Thus, cultural management can help global companies to harness the talent of global human resources to gain more command over the global market. The second situation when cultural management by companies help in their globalisation is while catering to the needs of the customers. The multinational companies today are present in several countries and serve an international base of consumers. This helps them to generate huge revenue and diversify their business risks. Thus, catering to the needs of these customers on a continuous basis is of utmost importance for the revenue generation in these companies. The cultural attributes of the consumers like their religion, nation of origin and historical background have deep impact on their purchase decisions (Claessens and Horen 2014). This impact of culture on consumers decisions is so great that the multinational companies have to design and market their products in ways, which suits the cultural perception of the consumers. High brand equity help the multinational companies to hold high position in the market and generate high revenue. The consumers develop brand loyalty towards t he products, which relate to their cultures, needs and lifestyle. Again, the companies in order to gain more permanent hold over the market try to create brand affinity where the customers would keep on consuming their products yielding steady inflow of cash for them. Here, the companies try to relate to the culture of the consumers by adopting features related to it (Coady et al. 2015). For example, the multinational fast food chains like KFC offer vegetarian food items while serving customers who consider vegetarian food a part of their culture and religion. When consumers can relate culturally to a brand they consume the brand on regular basis which earns robust revenue for the companies owning those brands. Thus, cultural connectivity with customers helps companies to generate high revenue and strengthen their hold in the global market. Cultural management is very important in global collaboration among multinational companies and business firms. Today, the term culture is not restricted to employees and customers but embraces business entities as well. Every business entity has its own culture, which is expressed through its mission, vision and strategies. Globalisation has ushered in a new market trend where firms require sharing knowledge, capital and technology to bring about innovations in their products. The global firms today carry out robust open innovation with other firms all round the world to make products catering to specific markets to gain more competitive advantage (Oshri, Kotlarsky and Willcocks 2015). This requires them to integrate their respective organisational cultures in order to create an environment, which allows collaboration by all the firms participating in open innovation experiments. Thus, management of culture of between firms is very crucial in collaborating to bring about innovative products. Thus, management of organisational cultures lead to collaboration among companies, which help firms, create more market specific products and gain greater global advantage. An indirect yet important aspect of cultural management is attraction of market capital, which accounts for the robust strengths of the multinational companies. One can note that the leading global companies are public limited companies listed on the stock exchanges in the home countries. Globalisation has made it crucial for these companies to be present in major home countries in form of subsidiaries. The major wholly owned subsidiaries of the multinational companies are also public limited companies listed on the major stock exchanges in the countries. For example, Unilever is listed on London Stock Exchange in its home country the United Kingdom, Euronext in Europe, New York Stock Exchange in the United States and several other major stock exchanges around the world. These public limited public limited companies and their wholly owned public limited subsidiary companies can create positive image by cultural management among employees and customers. This culturally diverse image h elps them to attract revenue from investors in all their home and host countries, which fuel their global operations. It can also be pointed out that cultural integration between companies allows one company to invest in each others capital. Thus, this cultural management enable companies attract both individual and institutional investors, which provides them with strong financial bases capable of fuelling their global functions. Thus, cultural management enables companies to attract global capital to support their global operations. It can be summed up that cultural management holds a very important place in the daily business operations. Management of cultural diversity help multinational organisations gain multicultural employee image in the global market. They design their products and marketing strategies to relate to the cultures of their various consumer segments. This helps them to earn huge revenue from the global market. This strong multicultural image of the multinational companies attracts investments from both individual and institutional investors. Thus cultural management helps companies to attract employees, revenue and investment which support their global operations. Thus managing cultures help in globalisation of corporate organisations and allow customers to consume products from the global market. References: Beamond, M.T., Farndale, E. and Hrtel, C.E., 2016. MNE translation of corporate talent management strategies to subsidiaries in emerging economies.Journal of World Business,51(4), pp.499-510. Claessens, S. and Horen, N., 2014. Foreign banks: Trends and impact.Journal of Money, Credit and Banking,46(s1), pp.295-326. Coady, D., Parry, I.W., Sears, L. and Shang, B., 2015.How large are global energy subsidies?(No. 15-105). International Monetary Fund. Cumberland, D.M., Herd, A., Alagaraja, M. and Kerrick, S.A., 2016. Assessment and development of global leadership competencies in the workplace: A review of literature.Advances in Developing Human Resources,18(3), pp.301-317. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Duma, F., Popcsev, M. and Seelhofer, D., 2017, July. Economies of small: niche strategies and success factors of independent luxury brands in a global market dominated by big business. In2017 Global Fashion Management Conference at Vienna(pp. 343-350). Gilpin, R., 2016.The political economy of international relations. Princeton University Press. Omri, A. and Kahouli, B., 2014. Causal relationships between energy consumption, foreign direct investment and economic growth: Fresh evidence from dynamic simultaneous-equations models.Energy Policy,67, pp.913-922. Oshri, I., Kotlarsky, J. and Willcocks, L.P., 2015.The Handbook of Global Outsourcing and Offshoring 3rd Edition. Springer. Ozturk, I. and Acaravci, A., 2016. Energy consumption, CO2 emissions, economic growth, and foreign trade relationship in Cyprus and Malta.Energy Sources, Part B: Economics, Planning, and Policy,11(4), pp.321-327. Ozturk, I. and Acaravci, A., 2016. Energy consumption, CO2 emissions, economic growth, and foreign trade relationship in Cyprus and Malta.Energy Sources, Part B: Economics, Planning, and Policy,11(4), pp.321-327. Rialti, R., Zollo, L., Ciappei, C. and Laudano, M., 2016, July. Digital cultural heritage marketing: the role of digital technologies in cultural heritage valorization. In2016 Global Marketing Conference at Hong Kong(pp. 1062-1063). Vinayak, P.C., Khan, B.M. and Jain, M.C., 2017. Employer Branding: Sustainable Competitive Advantage for Organisations.

A Simple Summary of Shakespeares Hamlet

A Simple Summary of Shakespeare's Hamlet William Shakespeares famous work Hamlet, Prince of Denmark is a tragedy set across five acts written around the year 1600. More than just a revenge play, Hamlet deals with questions about life and existence, sanity, love, death, and betrayal. It is one of the most quoted works of literature in the world, and since 1960 it has been translated into 75 languages (including Klingon). The Action Begins Otherworldly As the play begins, Hamlet, Prince of Denmark, is visited by a mysterious ghost resembling his recently-deceased father the king. The ghost tells Hamlet that his father was murdered by Claudius, the king’s brother, who then took the throne and married Hamlet’s mother Gertrude. The ghost encourages Hamlet to avenge his father’s death by killing Claudius. The task before Hamlet weighs heavily upon him. Is the ghost evil, trying to tempt him to do something that will send his soul to hell for eternity? Hamlet questions whether the specter is to be believed. Hamlet’s uncertainty, anguish, and grief are what makes the character so believable. He is arguably one of literature’s most psychologically complex characters. He is slow to take action, but when he does it is rash and violent. We can see this in the famous â€Å"​curtain scene† when Hamlet kills Polonius. Hamlet’s Love Polonius’ daughter Ophelia is in love with Hamlet, but their relationship has broken down since Hamlet learned of his father’s death. Ophelia is instructed by Polonius and Laertes to spurn Hamlet’s advances. Ultimately, Ophelia commits suicide as a result of Hamlet’s confusing behavior toward her and the death of her father. A Play Within a Play In Act 3, Scene 2, Hamlet organizes actors to re-enact his father’s murder at the hands of Claudius in order to gauge Claudius’ reaction. He confronts his mother about his father’s murder and hears someone behind the arras. Believing it to be Claudius, Hamlet stabs the man with his sword. It transpires that he has actually killed Polonius. Rosencrantz and Guildenstern Claudius realizes that Hamlet is out to get him and professes that Hamlet is mad. Claudius arranges for Hamlet to be shipped to England with his former friends Rosencrantz and Guildenstern, who have been informing the king about Hamlet’s state of mind. Claudius has secretly sent orders for Hamlet to be killed on arrival in England, but Hamlet escapes from the ship and swaps his death order for a letter ordering the deaths of Rosencrantz and Guildenstern. To Be or Not to Be †¦ Hamlet arrives back in Denmark just as Ophelia is being buried, which prompts him to contemplate life, death, and the frailty of the human condition. The performance of this soliloquy is a big part of how any actor portraying Hamlet is judged by critics.  Ã‚   Tragic Ending Laertes returns from France to avenge the death of Polonius, his father. Claudius plots with him to make Hamlet’s death appear accidental and encourages him to anoint his sword with poison. He also puts a cup of poison aside, in case the sword is unsuccessful. In the action, the swords are swapped and Laertes is mortally wounded with the poisoned sword after striking Hamlet with it. He forgives Hamlet before he dies. Gertrude dies by accidentally drinking the cup of poison. Hamlet stabs Claudius and forces him to drink the rest of the poisoned drink. Hamlets revenge  is finally complete. In his dying moments, he bequeaths the throne to Fortinbras and prevents Horatios suicide by imploring him to stay alive to tell the tale.

The Process of Food Consumption essays

The Process of Food Consumption essays We all need the energy to function, and we get this energy from the foods we eat. The most efficient way for cells to harvest energy stored in food is through cellular respiration; which requires a cell to exchange two gases with its surroundings. The cell takes in oxygen in the form of the gas. It then throws away the waste in the form of the gas carbon dioxide. Oxygen present in the air you inhale disperses across the outline of your lungs and into your bloodstream. And the carbon dioxide in your bloodstream diffuses into your lungs and exits when you exhale. Every molecule of carbon dioxide that you exhale was originally formed in one of the mitochondria of your body's cells. (Chapter 6 pg. 91) Let's start with the stage of cellular respiration; glycolysis means "splitting sugars." Glucose, a six-carbon sugar, it is split into two molecules of three-carbon sugar. During the process, two molecules of ATP and two molecules of pyruvic acid and two high-energy electron carrying molecules of nicotinamide adenine dinucleotide are produced. Glycolysis can occur with or without oxygen. In the company of oxygen, glycolysis is the first stage of cellular respiration. Without oxygen, glycolysis allows cells to make small amounts of ATP; this process is called fermentation. Fermentation is the breakdown of sugar into an acid or alcohol. According to www.khanacademy.org, these are the steps of glycolysis step one the enzyme hexokinase phosphorylates adds a phosphate group to glucose in the cell's cytoplasm. In the process, a phosphate group from ATP is transferred to glucose producing glucose phosphate. Step two, the enzyme phosphoglucoisomerase converts glucose phosphate into its iso mer fructose phosphate. Isomers have the same molecular formula, but the atoms of each molecule are arranged differently. Step three, the enzyme phosphofructokinase uses another ATP molecule to transfer a phosphate group to fructose phosphate to form fructose, bi...

Where you sit on a commercial aircraft can determine if you survive an Research Paper

Where you sit on a commercial aircraft can determine if you survive an airplane crash - Research Paper Example Several studies have analyzed plane accidents in the past in an effort to find out which seats can be considered as being safe. Before any passenger tries to locate the safest seat while boarding a plane, it is important to take note of the realization basing on the past accidents that the ratio of a passenger dying in the event of a crash while using one of the top twenty five airlines considered to be the safest is 1 to 5.4 million (Noland 2). This implies that airlines have become safer and safer with time. It is also true that the chances of surviving while using airliners which have a history of crashing is placed at thirty percent. Considering the two facts above, basing of the statistics, the selection of a safer seat can improve your chances of surviving while travelling in commercial aircrafts in case of a ditch or a crash. Ditching refers to the situation where a plane is forced to land in a place that is not a runway. A good example of a ditch is the accident that took place in January 2009 in Hudson River involving a U. S Airways jet. In this accident, no fatalities were recorded. A crash on the other hand refers to the situation where a pilot is helpless hence has no control over the plane or an attempt by the pilot to ditch a plane misfires (Noland 1). The manufacturers of aircrafts, airline companies as well as Federal Aviation Administration have come up with quotes insisting that all seats are safe in a plane. Several studies have been conducted in relation to such quotes with most studies dismissing the quotes. One of such studies is the ‘Popular Mechanic’ magazine which analyzed data on airline crashes from 1971 and examined the seating positions of the survivors. According to its findings, the magazine concluded that in any airline, the safest seats are the rear seats located behind the wing (Noland 1). From the studies, it was observed that passengers sitting at the rear cabin had a forty percent chance of

Western Heritage I Essay Example | Topics and Well Written Essays - 1000 words - 2

Western Heritage I - Essay Example The Binzantine civilization was predominantly Christian in religion, the culture and language was Greek and the administrative authority was the Roman Empire. This civilization was fortressed such that it was protected from attacks from both sea and land. The Islamic civilization started among the Arabs of Arabia. This civilization was founded by Mohammed, a prophet who lived from 570-632 AD. In terms of religious and political order, Muslims used the Koran, a Holy book. According to the Muslims, their faith was the fulfillment of both Judaism and Christianity. Mohammed played a powerful role in bringing together Arabian tribes who constantly warred and diverted their energy to spreading of the Muslim faith. Mohammed was succeeded by Abu-Bakr, a caliph, who ruled according to Koran. The political system was basically theocratical; the government and religion were one and same thing. The Islamic civilization was characterized by common language, common culture and common faith. The Arab dominance eventually began to wane from the 11th Century. Latin Christendom existed in central and Western Europe. Though Islamic and Byzantine civilizations had immense predominance during their time, neither had as much influence in science, technology, philosophy, economics and politics as did Latin Christendom. During the middle age, Latin Christendom was culturally less advanced than the Eastern Civilizations. However, this changed in the twelfth century as Latin civilization began to advance. In medieval Europe, feudalism referred to a social system in which the lords provided military service for the vassals in exchange for land. This system resulted from the failing dominance of the central authority. The period preceding this was characterized by wars, no public revenues and reducing trade activities. Though it provided a replacement for the former system, it was not in itself organized with a basis of logic and foundational

Religion and the Media Essay Example | Topics and Well Written Essays - 1250 words

Religion and the Media - Essay Example Whereas the framework of television as a gathering place is characterized by limitations, it is, however, suitable for this research and will be helpful in interpreting the material. Television as a place of gathering means that it is considered a hemmed in system in which figurative interaction between people takes place. When talking about television as a place of gathering, one considers two main things. First, one must first consider its integration with the society; secondly, one must consider it as a source of meaning (Lotz 3). As an integration with the society, the television has a place in the society and people must watch it if they need to access information. The television is also a source of meaning because it enables human beings to understand events as they occur in the natural world. These two main aspects help us in understanding that television is largely a place that does not have any specific location. Religion, thus, capitalizes on the theoretical framework of television as a gathering place to reach out to people from different parts of the world. Television as a gathering place is more suitable to explain the relationship between religion and media. It is a good fit for this research as it helps to show or indicate how the media presents religion. It also helps in explaining why, televangelism has continued to grow by day. The main aim of televangelism is to reach out to as many people as possible (Clarke 618). There are few chances of survival of Christianity if it lacks popularity. Christianity, for example, aims to reach to those people who live in countries where churches have been banned and Christianity is outlawed. In order to reach out to many people, Christians or missionaries turned to television as a place to spread religion. The television has a wide coverage because it reaches vast populations over a short period of time. All people in the

The Marketing Communication Plan Marketing Essay

The Marketing Communication Plan Marketing Essay With the background information I have been given in this assignment, I have created a key objective for the health and fitness centre where I will gather a report that reviews and analyses the marketing communications activities also outlines recommendations for future communications activities. My aim at first place is to increase the number of members, I will also propose to use more personal selling to develop new accounts, this will increase the amount of trials and encourage other members to join a fitness club and be made aware of other promotions. Like many fitness clubs devote themselves to schedule a marketing plan, research shows that promoting for health club is managed by using telephone (telemarketing) Radio (radio advertising) Biz (business membership programs) Mail (direct mail and email marketing), TV (cable advertising) News (newspaper advertising), etc (Source: fitness360). These tools have been tested and proven that promotion is custom designed in particular relation with demographics region, time of the season, current members, male-female ratio and other information gathered from clubs profile before starting of the promotion. When analyzing them all together by designing multiple exposures marketing programs to achieve the campaign, Ill suggest to employ a pull up strategy, with most prospects aged between 10- 25 mostly targeting primary school, and college to offer them services that encourage students. This group has most free leisure time and most disposable income to spend on visiting a fitness club ever si nce most schools and colleges do not have the health and fitness service in their premises. This will also reinforce current members beliefs and help create loyalty which could aspire them to use a fitness club at some point in the future. Ill also suggest targeting the affordable sector of the market with a competitive pricing, including off-peak membership and low joining fees. Ill make the use of the PEST analysis to analyse external impacts on the health and fitness club that requires examining political, economic, social and technological environments. Political In the UK and worldwide government policy has potential influence to the market, specific initiatives could benefit the industry but theres also a broader push on the part of the government to try and promote healthy eating and exercise, possibly resulting in more people seeking gym membership. Early this year the government encouraged people to get fit ahead of the Olympic to come. Economic The economic factors such as utilities prices and wage rates will affect numerous aspects of any fitness club in the UK, the fitness costs will rise and members may need to prioritise their spending as cuts are made on their disposable income, especially in the prospect group. Not a lot of people are willing to spend much in the fitness club when they could on their own practice physical exercise at home, however price will be reviewed in order to well compete in the market and encourage subscribers to join a fitness club. Social Lifestyle factors such as growth in convenience foods and home entertainment have resulted in more muddy lifestyles; consumption levels of alcohol are rising which will effect gym participation and subscription. In todays celebrity cultures theres lots of pressure to looking better in the social life and have better appearance; this has influenced the levels of people who want to improve themselves such as some men that are influence to build six pact bodies to attract more females and such are also the desire of some women encourage their men not to be obese. Technological Its important that the health and fitness club have up to date machines to compete with others and satisfy the needs of the members. However I will also use technology to target the public in an effective way, text messages with special offers and online free trial vouchers and also create a page on the socials network.(source: 2.warwick) Task2. Marketing communications mix The first element of my strategy is the vision for health and fitness club, which is to ensure the quality of the fitness club, in which the communities get its service, where my goal is to maximize earnings. My mission is to create a winning strategy that is unique. Every fitness and health club plans is designed base on the personal exercise and nutrition history, past and presents events. In order to accomplish the marketing communications mix I will outline my strategy in more details and then bring forth my marketing communication mix to emphasis more on my ambition. The strategy section will be divided into discussions around objectives, message, and media. Objectives: The strategic objective will aim to provide the fitness club consumers, access to sport and exercise opportunities to the top range facilities by adopting a healthy lifestyle. A physical activity and exercise will be integrated into the curriculum wherever possible, The fitness club will work with its local partners in education and people to share information, knowledge, skills and expertise, for example with schools, Higher Education and local employers through the arrangement of work placements for students and will share good practice at national competitive sporting events. The fitness will give services to support pupils progressing from school to college a unique opportunity to consolidate good experiences or to re-engage those who have had a less positive experience. Allowing students to actively engage in recreation and extracurricular activities, including sport, when activities are discovered and adult habits are formed they will still be on the go to be familiar with the fitness centre, with a given benefit to ensure that all students have access to develop healthy and physically active. With the local customers of the fitness club, promotion will be given, such as free weekly passes to the members, allowing them to bring friends and close relatives, which could attract some new subscriber, with a discount packages to the current member that manage to bring friends, promote a fitness fair, by having an open house for the public to give free passes. Set up drop-boxes in a few public places advertising a chance to win a free 3 months membership, this will allow people to obtain contact names and numbers. Give people a call and put forward them a free 7-day pass, and have a drawing for the grand prize. Message: My message should sound making bold statements to draw the attention of people in belief of my commercial messages: organizing a public speaking and fitness group will means getting people together to motivate each other by allowing people to be aware of what we are attend to do and reminding them of our existence. However getting out and spreading words concerning the fitness club, is one way to promote fitness and organizing a fitness group is to explain in more details the importance of physical activity, therefore public speaking may be one way to get the word out to the public and sedentary friends and co-workers. To achieve this, Ill suggest the use of current staff and get them trained and have sufficient knowledge to encouraging people to subscribe, by telling their own experiences regarding the good effect since they joined the fitness club and how you got to be physically fit, they should also mention how fitness has changed their lives. Go over the benefits of phy sical fitness such as weight loss, improved self-esteem, and renewed energy. All of these could be done by demonstrating the good facilities that are there to encourage people, by joining the health centre, and why choosing to join us whiles other health centres are still there? In so doing, people will understand my overall message, where the key point is to promote exercise, consistency and offer support and encouragement, and then for sure people might now develop the need to join the health and fitness centre.( source: sales-and-marketing-for-you) Media: when hoping to bring a new product or in my case to promote a new service that will be ruining in fitness club, you need to carefully consider possible ways to promote your product. Being excited about the new services is fine but having to get the public excited about it will be the most important aspect, if the aims are to make money. However, using different mediums such as Radio, Bus, TV, public speaking, and social network are welcome (source: ehow). The key point illustrating on marketing communication mix is to create strategies and tactics goals around each stages of the sales process. As the growth of customer improve from side to side of the stages from unaware to aware, interested, evaluation and purchase, the message and communication tools, uses on every single stage needs to link into where the customers are in the journey and what sort of information will help them progress to the next stage. Specifically focusing on internet and face to face marketing in order to increase brand awareness. The adverts will show the benefits of healthy lifestyles, giving the consumer the idea about getting in shape. However: Population trends by socio economic group are an important influence on ability and prosperity to spend on fitness club membership. Consumers from the socio economic groups are the most likely to use health and fitness clubs regularly, most are light TV viewers so this medium is not an effective target, Radio is like ly to be more effective. (Source: sales-and-marketing-for-you).The use of social media has exploded in recent years as a way to raise awareness and generate free traffic. This is a very broad term which includes sites and services such as Twitter, Facebook, MySpace, YouTube, and many others. The main advantages of tapping into the power of social media are that it is free and that your message has the potential to go viral and reach a huge amount of people without additional effort. The negative effect in social media is how to avoid being considered a spammer. The key to successfully promote services in social media is to provide content that is worth enough, that people really want to follow and take your advice when you recommend services that they are looking the most to get, for instance a page address will be create and give some brief explanation of what we do, who we are and what are the benefits of joining us, there shall be a drop up mail for people to leave note and comme nts, consistency survey will be on the site for people to tell us what they think, where improvement could be done to still attract subscribers.( source: clickbank) Task3. Marketing communication plan The section shields the strategic day to day aspects of setting up my plan into action, where the use of my judgment and discretion on deciding how to schedule and plan activities, calculating costs and measuring progress will be outlined. The cost of the marketing will certainly play a big part in what I am intend to do. Bad sales and marketing is as a general announcement focused on no one in particular. In order to maximize a huge return profit, it is always good to approach the marketing plan with consideration and not devote a lot of money on a single marketing channel or campaign. I will instead try to shape up a range of successful publicity approaches over a time, I will also outline its cost, and how much money will I have to spend on advertising campaign? How long and how much each communication method will be balanced against the marketing communication budget. I will at first place, be concerned about the break-even point before developing any sales and marketing program, including advertising cost. I will also find out how much is each new customer and exiting customer worth to the fitness club? When observing the lifetime value of the health and fitness club subscriber, I will use approximation such as fi guring out, how long each customer stays with the fitness club, where the contract will be given for 1-3 years for the new subscribers. Once I know the number and frequency of sales I derived from the average customer, I can then use profit margin to estimate how much each customer worths to the fitness club and how many customers is needed to obtain the specific marketing campaign, in order to consider it as a success: However, focusing on 4 different medium as a starter, to promote my new services, I found that the cost for ITV 1 channel per day in Yorkshire is of  £411, the cost of Local Radio Station is of  £40 per week with 8 short spot adverts of 15 seconds per day and the cost of transport advertising is of  £159 per week ( Source: Blackboard). My message needs to reach customers, therefore the out home advertising buses will be these that are seen on high street shops and go to different places of the city, where middle and junior management of the social class are liv ing. Based on my research, I will therefore recommend 4 weeks of advertising on radio which worths  £160 a whole month , 4 week buses advertising with the cost of  £636 the month and 4 Sundays advertising on ITV 1 as most weekends, especially on Sunday people stay home and get prepare for the coming week, where they will be target on the daytime services of 11am to be aware of the services from the fitness club at the cost of  £1644, the total average budget for the advertising will be estimated at the price of  £2440 for a whole month . Personal selling: This is the most frighten as well as the most costly methods in the marketing communication process. Nevertheless, as small business we are, it also can be the most rewarding aspects of my marketing process. Just as with usual marketing, good selling practice begins and ends with the customer. My whole objective is to remind the local area about the existence of the club, inform them about the new services that will be taking place in the health centre: However, due to the huge volumes of fitness club, Well differentiate ourselves from other fitness and health centre, by determining their needs and create the best solution for customers and then persuade them to subscribe with us. Report Executive Account Statement To: Brand Spanking Agency 29/10/2012 I Daniel Kevin AMATCHA, I am please to submit my report describing on how I intend to promote the fitness and health club. The purpose of this report was to gather sufficient information to render professional opinion about advertising your health and fitness club. This assessment includes research and figures concerning the cost of the whole month budget when using the mass media to promote the fitness club: however. I have also included the PEST analysis, which is an effective way to analyse external impacts on the health and fitness club, and planned the strategic action that will be of good use for the marketing communications mix as I separated into discussions around objectives, message, and media. I have also introduced a marketing communication plan on how to work side with the marketing mix, which I have designed along with its schedule and plan activities including the cost of the advertising. You may also find underneath of my report the weekly statement budget and the chosen mediums to promote your health and fitness club for a month period. Statement of weekly budget: Weeks week 1 week 2 week 3 week 4 Total Communications Tools Radio  £40.00  £40.00  £40.00  £40.00  £160.00 ITV 1  £411.00  £411.00  £411.00  £411.00  £1,644.00 Bus  £159.00  £159.00  £159.00  £159.00  £636.00 Other costs Total  £610.00  £610.00  £610.00  £610.00  £2,440.00 If you should have any question please contact me on: [emailprotected] ID Num: 33287677 Sincerely Daniel Kevin AMATCHA Account Executive Bibliographies: Source: fitness360//>>campaign types//>> services/>> sales and promotions//>> © 2012 fitness marketing systems //>> http://www.fitness360online.com/fitness-marketing-services/on-site-membership-promotions viewed on the 24/10/12 Source: 2.warwick//>>fitnessfirst//>>pdf//>>context analysis and promotional//>>http://www2.warwick.ac.uk/alumni/services/eportfolios/bsqjfb/fitnessfirst.pdf viewed on the 17/10/12 Source: sales-and-marketing-for-you//>>marketing communication plan//>>Copyright  © 2012//>>http://www.sales-and-marketing-for-you.com/marketing-communication-plan.html viewed on the 17/10/12 Source: ehow//>>ways-promote-new-product//>>http://img.ehowcdn.com/author-avatar/studio-image/ver1.0/Content/images/store/0/5/10f337f6-807a-4881-a57c-27efbd75408f.Small.jpg by Larry Amon//>>http://www.ehow.com/way_5162681_ways-promote-new-product.html viewed on the 17/10/12 Larry Amon Larry Amon has been working in the computer field for more than 10 years and has experience writing scripts, instructional articles and political commentary. He has been published online, as well as in NRB Magazine and Delmarva Youth Family. He started a nonprofit media organization in 2000. Source clickbank//>>common ways to promote products//>>http://www.clickbank.com/help/affiliate-help/affiliate-guides/common-ways-to-promote-products/ Source: Blackboard//>>x-stream.leedsmet.ac.uk//>>http://x-stream.leedsmet.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_33250_1%26url%3D Viewed on the22/10/12 Source: myadbase//>> guide//>>advertising radio station//>>http://myadbase.com/guide_final.php?page=advertising_radio_station viewed on the 20/10/12 Source: ukbusiness//>> UK Business forums//>> Business forums//>> General business forum//>>http://www.ukbusinessforums.co.uk/forums/showthread.php?t=49219 viewed on the 26/10/12 Source: outdooradvertisingltd//>>Bus stop advertising//>> http://www.outdooradvertisingltd.co.uk/pages/bus-stop-advertising.php viewed on the 26/10/12 Source: sunriseradio//>> advertising//>> http://www.sunriseradio.fm/innerpage.php?rank=2 viewed on the 24/10/12

The Road Not Taken Essay -- essays research papers

Choices of Life All people are travelers, all choosing their paths on a map of their life. â€Å"The great thing about man for Frost is that he has the power of standing still where he is.† There is never a straight road there are always curves and turns in which one must encounter and act upon. Readers can interpret the poem â€Å"The Road Not Taken† in many ways. It is a persons past, present and the way one see things, which determines their choices and paths they follow. This poem shows how Frost believes that it is the road that you choose that makes you the person you are. Decisions are always hard to make. It is impossible not to wonder what would have happened before you made your decision and what could have happened after you made your decision. Frost shows this in the line â€Å"And sorry I ...