The Stranger by Camus - 1492 Words

Christine Walsh Mr. Adams Period 7 AP Language Composition September 17, 2012 â€Å"Everything is true and nothing is true!†: Meursault’s Plague with Human Absurdity in Camus’s The Stranger In accordance with natural human behavior, we feel as though for every action there is a reaction, as well as a reason. We vie to inject logic inside our world because to accept the idea that there is not rationale for anything, including our own existence, is unthinkable. This idea that we unawarely manufacture reason to the world because in actuality, there is none, jeopardizes the very balance in our society. Our quest is not noble, rather fueled by our fear of uncertainty. Since the logic of our world is derived solely from the knowledge of†¦show more content†¦The asyndeton just adds to the theory of â€Å"absurdity† for even though we as readers may see how irrelevant these â€Å"facts† are, to the prosecutor it seems completely logical, because a completely absurd idea is easier to process and accept, then the thought of no reason whatsoever. In Salamano’s testimony, he also attempts to help Meursault, and states how Meursault had always been so good to his dog. He was shortly dismissed, and began the quote, â€Å"You must understand,’ Salamano kept saying, ‘You must understand’ But no one seemed to understand† (95). Camus used an antimetabole within this quote, with Meursault’s thoughts voicing the second part of it. This antimetabole while seemingly simple, highlights one of the major concepts behind human absurdity. While reading through, one may think it just refers to Salamano trying to make the jury see that Meursault is indeed a good man, it also alludes to the thought that no one understood, because no one can actually understand, well anything. No one can understand the fact that there was no reason at all behind Meursault’s actions, and this device helps to solidify this as well. Within the last defendant Raymond’s testimony, who was Meu rsault’s friend that all this was ultimately caused from, we can see the how exactly the prosecutor fully intends to rationalize Meursault. Raymond wasShow MoreRelatedThe Stranger By Albert Camus1391 Words   |  6 PagesThe Stranger â€Å"The Stranger,† written by the Algerian writer Albert Camus, is a novel about Meursault, a character who’s different and even threatening views on life take him to pay the highest price a person can pay: his life. This was Camus’ first novel written in the early 1940’s, in France, and it reflects the authors belief that there is no meaning in life and it is absurd for humans to try to find it places like religion. The main themes of the novel are irrationality of the universe and theRead MoreThe Stranger By Albert Camus Essay1591 Words   |  7 PagesThe Stranger was written by the French author Albert Camus, and was first published in 1942 in its indigenous French. It’s described as being the most widely-read French novel of the twentieth century, and has sold millions of copies in Britain and the United States alone. It’s known by two titles; the other being The Outsider. The backstory to this is very interesting but, more importantl y, the subtle difference in meaning between titles suggests certain resultant translative idiosyncrasies whenRead MoreThe Stranger By Albert Camus1345 Words   |  6 PagesAbsurdism is a philosophy based on the belief that the universe is irrational and meaningless and that the search for order brings the individual into conflict with the universe. Albert Camus’s novel The Stranger is often termed an absurdist novel because it contains the elements of Camus’s philosophical notion of absurdity. Mersault, the protagonist, is an absurd hero that is emotionally detached and indifferent form society. Neither the external world in which Meursault lives nor the internal worldRead MoreThe Stranger By Albert Camus1495 Words   |  6 Pages Albert Camus said, â€Å"Basically, at the very bottom of life, which seduces us all, there is only absurdity, and more absurdity. And maybe that s what gives us our joy for living, because the only thing that can defeat absurdity is lucid ity.† In other terms, Camus is indicating that absurdity affects us all even if it’s hidden all the way on the bottom, but it’s the joy that comes from absurdity that makes us take risks and live freely without any thought or focus. Camus also specifies that the onlyRead MoreThe Stranger By Albert Camus1411 Words   |  6 PagesThe novel The Stranger, written by Albert Camus, encompasses contemporary philosophies of existentialism and absurdism. Existentialist and absurdist philosophies entail principles regarding that one’s identity is not based on nature or culture, but rather by sole existence. The role of minor characters in The Stranger helps to present Camus’s purpose to convey absurdist and existentialist principles. The characters of Salamano and Marie are utilized in order to contrast the author’s ideas about contemporaryRead MoreAn Analysis of Camus The Stranger411 Words   |  2 PagesCamus The Stranger is a wistful writing that carries a sense of detachment along throughout the story. The main character, Meursault, explains a series of events that resembles the workings of a dream and puts the reader in a dazed trance as the adventure grows into the deadly conclusion. The purpose of this essay is to examine and interpret the symbol of light and how it affects the story of The Stranger. The sun and the light may be interchanged in this story as Meursaults constant commentingRead MoreThe Stranger by Albert Camus720 Words   |  3 PagesAlbert Camus’ portrayal of the emotional being of the main character in The Stranger is an indirect display of his own personal distress. The use of symbolism and irony presented throughout this novel is comparable with the quest for such that death itself would be nonetheless happy. Camus’ irrational concept is based off the exclusion of any logical reasoning behind the events in the text. Meursault’s first impression given to the reader is that of ignorance and a nonchalant behavior to indifferenceRead MoreThe Stranger By John Camus1262 Words   |  6 PagesDeath, as an integral part of life, should be accepted and respected. However, in The Stranger, Meursault views death almost joyously, going through life without care or consideration, as death to him is nothing but inevitable. His opinion on death creates his identity, his own personality mirroring the carefree opinion of death that he holds. Throughout The Stranger, Camus employs symbolism of Meursault’s surroundings to convey the absurdity of life that is central to Meursault’s identity, causingRead MoreThe Stranger By Albert Camus1365 Words   |  6 PagesThroughout The Stranger, Albert Camus uses routinesituations to demonstrate how the protagonist, Meursault is not just another ordinary individual. Camus depicts Meursault as an independent being, disinterested in his surroundings, contr asting him with the majority of his peers. Meursault traverses the entire novel, exhibiting little to no emotion. Instead, he displayscharacteristics synonymous to someone suffering from psychopathy. Regardless of the situation, Meursault refrainsfrom assigning meaningRead MoreThe Stranger by Albert Camus1115 Words   |  4 PagesIn the novel, The Stranger, by Albert Camus, the pointlessness of life and existence is exposed through the illustration of Camus’s absurdist world view. The novel tells the story of an emotionally detached, amoral young man named Meursault. Meursault shows us how important it is to start thinking and analyzing the events that happen in our lives. He does this by developing the theme of conflicts within society. Albert Camus’s novel The Stranger portrays Meursault, the main character, as a static

Case Study Macys free essay sample

However, in the declining market for the department store industry, Macy’s consolidated stores, established a national department store and continues to make a steady profit. It is usually the time to divest, sale, or change product mix of a company when a company enters in a mature or declining phase in business. The marketing strategies used to do the analysis were the PEST and product life style. PEST examines the political, economic, social and technology of a firm to determine a company’s strengths, weaknesses and position in the industry. In the future, the Affordable Health Care Act will affect Macy’s in additional costs, which is political. The economic conditions will continue to be an issue as disposable income levels are not at the levels of 2006 prior to the recession. The social norm is to not like change. As Macy’s changes to improve sales, cut expenses and maintain its competitive advantage, some customers may not just care for it and shop online or in a discounted store. And, the technology for Macy’s to implement will be accepting debit cards from a hand held device vs. cash register, to be able o advertise as a customer walks in the door with their phone and in corporate user friendly replenish of inventory if an item is sold out. The product life cycle of the department store is mature and declining, due to declining sales. Furthermore, according to estimates, market share has eroded to 7 per cent, which is far below the 15 per cent desirable rate (Johnson, 2011, p. 3). Although, Macy’s during the declining phase has implemented strategies to maintain competitive advantage, create value for their customers and is staying afloat in the industry. In conclusion, the three marketing strategies Macy’s could use in the mature department industry are harvesting, defender and maintenance. The harvesting strategy requires raising prices and cutting costs. Defender strategy builds on what Macy’s has such as brand image, strong management team, competition being low to moderate and the stability of technology used. And, maintenance strategy is to maintain market share. Introduction The case study is Macy’s Department Store Repositioning. The key problem is that the traditional department stores sales and profits are declining, and the traditional department store is obsolete. Yet, Macy’s consolidated stores in an attempt to differentiate a new company from its competitors at the same time and remain a traditional department store. The marking strategies used to do the analysis was PEST and product life style. The solution presented is a combination of the defender, harvesting and maintenance strategies to create value and maintain a competitive advantage in a declining market of the traditional department store. Key Problem The key problem in the article, Macy’s Department Store Repositioning, is that Macy’s is that traditional store sales and profits are declining, and the traditional department store is obsolete. Yet, Macy’s consolidated stores in an attempt to differentiate a new company from its competitors at the same time and remain a traditional department store. The consolidation was completed two years prior to the economic recession of 2008. However, sales and profits had already begun to decline. The consolidation was done o establish Macy’s as â€Å"a national brand with national advertising, and lowered the cost structure considerably through volume purchasing and centralized administration (Johnson, 2011, p. 5)†. Analysis The marketing strategies used to do the analysis were PEST and product life style. PEST is the political, economic, social and technology economic environmental factors that affect the product or in the case the department st ore industry. The political analysis looked to the future and the additional health care costs that will be imposed on companies and fully implemented by 2014. The additional costs will be passed on to the consumer, and the amount will have an impact on the return on equity ratio, which is already below the industry desirable rate. The economic factors considered were the continued recession, increase in the coast of gas and cotton, the threat of substitutions and the life cycle of the department store industry. All the above economic factors will impact the cost of the products to the customers and further make the other stores appealing with less disposal income to spend on luxury items purchased in a department store. The other stores would be Wal-Mart, Target or other discounted stores. As with any change, change is hard to accept and customers will likely complain, find fault and decide not to shop at the department store. It is the social norm. However, once the regional company’s were converted to Macy’s, customers saw the price increases, which in turn caused them not to shop at Macy’s. Again, change and increase in cost are not easy for customers to accept or want to accept. Also, they can find similar products for less at discounted stores. Therefore, the threat of substitutions is very high. Lastly, technology is affecting the way stores do busy. Smart phones are allowing customers to shop with their phones inside stores; credit cards are accepted via phones vs. cash registers. Technology brings online shopping vs. in store shopping. And, advertising is popping up on smart phones as electronic messages as customers shop based on their location. Service is defiantly the key to keep a customer coming into a department store. The product life style of the department store is in the mature or declining phase of its product life style, because of the declining sales. Furthermore, according to estimates, market share has eroded away to 7 per cent, as of 2010, and is far below the desirable rate 15 per cent (Johnson, 2011, p. 3). Also, the brand image is being heavily relied upon and the bottom line is not showing significant increase in the years presented in the journal article. Macy’s is afloat due to a strong management team and the aggressiveness to deal with problems as they arise. For example, continuing to adjust its portfolio of stores, focusing on fashion, and developing private labels in bedding, outerwear, ‘tween’ clothing, increase national advertising and using celebrities. Additionally, Macy’s advertising is combining the national department store image with July 4 and the Annual Macy’s Thanksgiving Parade, which appeals to the American citizen. Solution The three marketing strategies for Macy’s to pursue are the harvesting, defender and maintenance strategies. As described in the text book, the harvesting strategy is to generate cash quickly by maximizing cash flow over a relatively short term (Walker amp; Mullins, 2014, p. 271). This is done by raising prices and/or reducing operating expenses. It was shown in Exhibit 2 that selling and general and administrative expenses ranged from a low of $8,062 million to $8,678 million. Those costs can be reduced by closing stores, reducing inventory levels, and modifying other expenses, thus increase the bottom line given that sales remain above $23,000 million. Also, given the strength of the name brand recognition, the existing marketing for any holiday and Macy’s are anchor stores in shopping malls; customers may not miss the extra advertising. The customers are attracted to the familiarity of the Macy’s for most of the household needs. The defender strategy should be used in a mature market by a leading company in the industry, which describes Macy’s situation in the department store industry (Walker amp; Mullins, 2014). The external factors influencing the strategy are industry and market, technology, competition, and business’s relative strengths. The industry is in mature stage, technology is stable with a few modifications, competition is small to moderate, and the strengths for Macy’s are in quality, marketing, sales, distribution and customer service. Lastly, due to the uncertain of future volume, the maintenance strategy should be implemented for the leading company, Macy’s, to maintain market share. The maintenance strategy would be implemented till the future becomes more predictable (Walker amp; Mullins, 2014). In general, customers associate price with quality. The higher the price for a product equates to a better product. For example, I expect the clothes I purchase at Macy’s to last longer than the clothes I buy at Target. Thus, spending a little more for a durable product is an option for customers. The defending strategy is an adequate plan to implement due to the established customer service offered by Macy’s, the brand image and the differentiation of products offered all in one location for the customer. Also, Macy’s dominant position in the industry is national and alluring to the customers. And, the maintenance strategy will allow Macy’s to maintain market share by continuing to increase sales, control expenses and maintain competitive advantage through strong customer service. Appendices PEST Analysis The PEST analysis was used to look at the environmental factors affecting Macy’s. PEST stands for the following: P is for political, E is for environmental, S is for social and T is for technology. The political analysis will perhaps become more of an issue for Macy’s as the Affordable Health Care Act is fully implemented by 2014. The above will mean additional health care costs to all employers, which will most likely be passed on to customers by price increases for merchandise. The return on equity (ROE) is a typical measure of profitability. As stated in the journal article, â€Å"In 2010, the ROE of the traditional department store industry was around 9 per cent-far lower than the 15 per cent range, which was considered desirable (Johnson, 2011)†. The economic factors to consider are: the continued recession, increase in the price of gas, cotton prices and threat of substitutions and the decline and/or maturity phase of the traditional department store industry. Exhibit 1 of selected financial data for years 2006-2010 for Macy’s, in the journal article, reflected revenue from $27. 0MM to $25. MM and low of $23. 0MM for 2009, gross margin fluctuated between $9. 0MM to $10. 0MM, other selling, general and administrative expenses were static at $8. 0MM, and net income was below $1. 0MM for all years except 2008, which was lt;$4. 8MMgt; (Johnson, 2011, p. 5). Also, exhibit 2, the sales industry segments in the retail sector from 1992 to 2006, in the journal article; reflect an increase in all the other categor ies presented category specialist stores, other general merchandise stores and electronic shopping and mail-order stores (Johnson, 2011, p. ). The inference from above is that consumers are not shopping in traditional department stores and look for substitutions to the shopping experience to fit the disposable income levels. Furthermore, the increase in gasoline effects costs related to delivery of merchandise, and the increase in cost of cotton effects costs related to clothing. This costs effect the bottom line and will further increase the cost of the product, which gets past to the customer. Therefore, the additional costs make the product more of a luxury item vs. need or a want that can be purchased at a lower end retail location. The social norms and patterns post consolidation have seen customers complaining that the quality and service has deteriorated, and the former regional chains found prices higher and reluctant to shop the new Macy’s (Johnson, 2011, p. 6). Addi tional problems post consolidation was the standardized merchandising strategy and the Everyday Value program. Macy’s found that they could not stock all the stores with the same products and those customers’ needs and preferences were different by location (Johnson, 2011, p. 7). Also, â€Å"Everyday Value program encountered problems, during the recession† (Johnson, 2011). Therefore, Macy’s abandoned the Everyday Value program and followed what the industry was doing with per cent off promotions. The interesting part of the PEST analysis was technology. In the journal article it mentioned that, The traditional department store contributed directly and indirectly to the adoption of numerous technological and managerial innovations such as credit purchases, inventory control, promotional techniques, store merchandising, hiring practices and data-processing procedures (Johnson, 2011, p. ). Today technology has improved issuing gift cards, just in time inventory controls, promotion techniques through the use of internet, e-mail or tests delivered to a smart phone, portable cash registers (phones) and collecting big data on customers to improve service for the customers. And, online shopping is trending to be the norm of many customers. However, in my opinion, there will be those trips to a department store for the shopping experience around special occasions. The question will be will the department stores still be around for those special occasions? Product Life Cycle The product life style has four stages which are the introduction, growth, maturity and decline. The first half of the 20th century the traditional department store was the dominant retail scene (Johnson, 2011, p. 1). Furthermore, it was designed to be a one stop shopping unique experience. The traditional department store had many departments and carried a wide variety of goods to satisfy the needs and wants of customers. However, the purchasing power held by the buyer is disposable income, which is effected by the economic environment. It was in the 1990s that â€Å"most analysts identified that traditional department store industry as being in the mature phase or even the decline phase, because of the decline in sales† (Johnson, 2011, p. 2). The Federated Group implemented the Macy’s store reposition in 2005-2006. Also, traditional market share was declining. The estimates for the traditional department store market share was 30 per cent in 1950s, 17 per cent in 1990 and to about 7 per cent in 2010 (Johnson, 2011, p. 3). It was still being discussed whether the repositioning was a bad move or was it a strategic move to improve sales and profit when the article was written. Given the above, it is possible that the traditional department is a dog vs. a cash cow, in terms of marketing, and it is time to divest the company or find a new market. References Johnson, H. H. (2011). Macys Department Store Repositioning. Richard Ivey School of Business The Univerisyt of Western Ontario, 1-8. Walker, J. O. , amp; Mullins, J. C. (2014). Marketing Strategy Eighth Edition. New York: McGraw-Hill Irwin.

What Absolutely Everyone Is Saying About Loyola High School Nyc Essay Samples

What Absolutely Everyone Is Saying About Loyola High School Nyc Essay Samples Loyola High School Nyc Essay Samples Can Be Fun for Everyone The quantity of people being able graduate should improve so our nation for a whole can grow. Let's say your topic is to go over an extracurricular activity that has played a massive effect on your life. Listed below are the locations that are usually covered in these questions. A solution to this question should mention the youngster's strengths, their athletic and societal interests. Applicants that are offered admission and choose to matriculate at Loyola will have to present official results ahead of enrolling. Tuition can vary from a minimal quantity of money to a large sum of money, additionally, it can depend on semester or yearly. The Department of Education provides a selection of Repayment Options. Applying to 12 programs makes it increasingly probable that you will get an offer to a program of your pick! Find High Schools When you apply to high school in New York, you are in possession of a wide variety of alternatives. Visit High Schools Visiting a school is the ideal approach to explore if it might be the ideal spot for you. 100 decades of offering top notch education in New York. 100 decades of offering tuition free education in nyc. The Debate Over Loyola High School Nyc Essay Samples These measures are made to protect such private information from an unauthorized person when you're utilizing this Site. It enables the readers to think critically about a particular issue, and to weigh the 2 sides regarding such matter. No details were available regarding the location or conditions of the traffic incident. Thirdly, you need to ensure the truth of writing. Loyola High School Nyc Essay Samples Help! Cedeno appeared prior to a judge for the very first time Thursday. For two kids in fourteen days, something isn't right,'' he explained. You may say there is no such thing as a completely free lunch. It wasn't unusual to walk to a place and suddenly remember the area from a specific movie. The service is available 24 hours each day, seven days per week. Education is perhaps the main endeavor a man or woman can attempt in their life. Our specialists are open 24 hours each day to assist at any undertaking! The Essentials of Loyola High School Nyc Essay Samples You Will be Able to Benefit From Starting Today Furthermore, you can buy articles or papers online easily and conveniently without the should experience much stress in writing your own piece whenever you do not have any clue in any way. You may imagine the extensive quantity of research work that is necessary to be done for composing a high quality and well-thought-of type of writing. Utilizing reliable sources for research is critical. Uploading the incorrect documents Make certain you save essays and resumes clearly and that you submit the right documents. First and foremost it's imperative to make certain that you comprehend the essay question fully and your essay answers each part of the question adequately. Yet neither guide acknowledges the other. But if you're going with a more random topic, make certain that the topic is acceptable! Select a timely or an intriguing topic. The curriculum is intended to place emphasis on the growth of those abilities and strengths that will be crucial for success in the most demanding colleges. High school students need to compose essays on a selection of topics which at first may appear to have nothing in common. It is required and a free place of learning, while college is optional and expensive. Public high schools have their very own fair share of issues and in the event the student isn't careful, they could wind up in a massive mess. Another distinction is that college is costlier because tuition, living costs, and books. There are lots of similarities between high School and college in addition to differences. This gives you an edge from your classmates. You're looked at as a loser in case you don't go to college or whenever you get a specific GPA or test score. When you're in high school, it's definite that you're expected to do a few write-ups and projects which require pen and paper. Personally, I love that it's open-ended as it gives students the chance to be creative with their writing. The 2 students wish to come back to the college. Also the assignments are worth an increased percentage in the last grade.

What Is Your Opinion About Space Aliens?

What Is Your Opinion About Space Aliens?Students who are preparing for the SAT, ACT exam, and wondering what to write about for their Winston Churchill essay topics should do a quick search on the Internet to see which essay topics interest them. Here are some suggestions from their studies.I've mentioned before that the National Geographic is my favorite topic for an essay on geography. In this context it's not just about learning the names of the continents, continents and oceans of our planet. It's about the natural world we share with our fellow species.The fact that we humans came into existence in such a place is a wonder, and a discovery of modern science. Our similarities to other species are truly amazing. Even today, our species has yet to come up with the idea that we can be any different. Some scientists suggest that all life is connected in some way, some modern artists depict the connection between animals and humans by keeping a zoo and having them interact.A quiz like this may also help you decide if you are interested in writing a letter of recommendation, or if you have studied enough to pass the SAT. It is designed to assess your knowledge about topics related to that of your personal information. It will probably be a three-question quiz that takes you about 15 minutes to complete.This wonderful geography quiz will provide you with an opportunity to connect with that which you read, to learn more about the countries you visit. It's like taking a tour of your own country. For example, the nations of Europe, Asia, Africa and Oceania are all described by this quiz.The quiz makes a great incentive to figure out what essay topics you should write about. You should make sure that the topics you'veidentified are related to your goal of finding out about the world you live in. Some essays will be more challenging than others, but you should always strive to write an essay that helps you learn something new.Some essays will take more time to learn, b ut they will also help you find out about the world's atmosphere and climatic conditions. Some might need a bit more effort to write, but will reward you with a unique perspective on the life and world around you.Writing an essay on English is one of the most challenging subjects there is. This essay topic allows you to find out about the world around you, it's interesting facts and natural history.

How to Write an Essay Topic on Your Own

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Using an APA Format Essay Paper Sample

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Recognizing employee contributions

Due to challenges on both external and internal working environment, organizations are now left with no option but to adopt effective incentive programs for their employees in order to maintain or improve organization’s performance. This is mainly on the basis of employees’ efficiency and effectiveness at work.Advertising We will write a custom report sample on Recognizing employee contributions specifically for you for only $16.05 $11/page Learn More Relating payment to performance has been the dream of every employer though it is a very difficult endeavor. It is true that fair pay is a cornerstone of the agreement between every employer and employee during the time of employment. But one common assumption made is that additional payment can directly influence performance of a specific employee. Take an example of employees in admissions office in a university. Developing ways of motivating and recognizing employees’ contributions t o enroll students is not that easy. One way would be to involve employees in decision making process regarding their pay. Because they are aware of attitudes required of them to perform better, this would be an effective tool to empower them. Various methods can be used in determining incentive pay. In this case, there will be two ways of determining incentive pay in order to attain admissions objectives. Firstly, incentive will be paid based on employees’ performance in term of average time spent with every new student admitted. Time is critical during admission and therefore employees should take the least time possible with each new student admitted. This will ensure that students do not spend so much time in queues waiting to be served which usually leads to exhaustion and subsequent dissatisfaction. This means that the bigger the number of new students admitted, the higher the incentive and vice versa. Secondly, incentive pay will be determined by each employee’s capacity to communicate university’s values to students during their first day. This is tricky but very important method of determining incentive pay. Paying employees for performance using this method is difficult because it is hard to measure specific performance outcomes. The first method will be tailored towards individuals where each employee will be given incentive based on the number of new students admitted. However, in the second method, employees will be assigned to groups where they will be required to come up with the ways of communicating the core values of the institution during the time of admission. Creating an effective incentive pay program will involve a number of key steps. To start with, it is important to state again that an incentive pay is a reward to encourage employees to behave in a certain way. Then, questions should be asked about who must be a part of the program, what the objectives are, what the types of incentives are needed, whether any form of training is required to participants to understand the program better , and how and when the program should be implemented?Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The participants are employees in the admissions and the objective is to meet admission goals. Incentive will be given in a form of money and reward at the end of academic period and all employees will be trained on this in order to understand the program. It is important to remember that this program is needed so as to recognize employees’ contribution in admission of new students. They will be motivated by considering how good they perform in terms of quantity and quality of work done. Reduced time during admission, new students’ satisfaction, and employees’ motivation are some of the expected benefits of the program. It is rational to state that the success of this program will be determined by extensive involvement of the employees to develop it to a greater extent. Employees’ perspective will be considered with regard to what their interest is and what is likely to motivate them (pay, rewards, time-off). The program should be simple to understand and employees should be able to simply figure out what they have earned without much difficulty. Finally, the program will be communicated to the entire organization through a well-developed communication plan. The concept of a balanced scorecard is simple and can be executed in many different ways. It was designed and formalized in early 90’s with core objective of using balance parameters to measure the status of a business (Kaplan, 2008). It goes beyond looking at financial metrics to include other parameters in a balanced equation to evaluate how a business or an organization is doing. The original scorecard addressed four main areas: Financial: how financially successful is the business? Customer perspective : how can you win customer loyalty and retain it? Internal business environment: what is your success in executing core objectives of the company? Innovation perspective: what elements contribute to learning, innovation and improvement? Below is a balanced scorecard tailored to emphasize on shareholder value, employee value and customer value for the university. Three different measures are used as a perspective for each of the three values. Area Shareholder’s value Customer’s value Employee’s value Measure Increasing shareholder’s value Customer’s (student’s) satisfaction Employee’s satisfaction Variables Maximizing shareholder’s value Increasing loyalty, repeat Employee’s retention, Employee’s motivation Regarding the shareholder’s value the key objective of the university would be ensuring that shareholder value is maximized over a long period of time. Share value is determined through forecas ting free cash flow of the institution. Creating incentive package for the employee in the admission office of the university is not an easy task. It tags along with major difficulties. Before looking at the difficulties, it is important to illustrate reasons for giving incentive pay in order to face the challenges facing us head-on. Incentives are given to align pay to performance, to allow good performance to earn more and motivate poor performers.Advertising We will write a custom report sample on Recognizing employee contributions specifically for you for only $16.05 $11/page Learn More Incentive program can be a tool of communicating clearly various measures of success and to ensure that everyone in the institution understands them. There are two main challenges in designing the incentive pay in our scenario. To start with, it is very hard to measure employees’ output using the parameters stated. For instance, it will be challenging to quant ify how it is better to ensure that each employee is handling students and communicating the core values of the university during admission. Although a questionnaire will be provided to every student, rating using this method may not give accurate measure of employee performance. Secondly, employee may just do exactly what they are measured on. It is critical to remember that each employee has a baseline pay and incentives are paid when an employee performs above expectations. When parameters are well understood by everyone, they are likely to just meet what is required to earn incentive pay. This will hinder them from going a mile ahead to perform exceptionally. Incentive pay plan is made up of many different elements though cash reward is the one predominantly used by virtually every organization, especially in sales and marketing (Vinogradov Shadrina, 2013). There are other types of incentive that can inspire employees to go beyond expected call of duty. Let us focus on three ke y incentives that can be used to motivate employees in the admission office: Bonus pay: employees will earn bonus after analyzing how many students each one has admitted. Incentive will be based on a capacity to exceed a certain average. Vacation incentive: unscheduled time off duty for employees to relieve them off stress can be very motivating. Prizes: these can be offered to employees whose rates are highest in all parameters. Ethical issues Giving incentives can raise a red flag when they take place to motivate employees at work place. Mostly, incentives are reached at when a certain change is needed or to steer choices towards a required direction. Extensive use of incentive pay, as it is today, has raised very little or no ethical concerns hither to. This happens despite the fact that incentives can be manipulate employees to take a certain course of action and leave another. In this case, an employer can use incentives to influence or entice an employee to take one option a nd not a different ‘undesired’ choice. At the end of the day, both parties are going to gain and this is where the se of incentives raises ethical concerns. The course of action is not voluntary where both parties choose what to do. What if the employer uses incentives to force employees to engage in illegal activities without directly asking them to take that course of action? Incentives can also result in inappropriate use of institution funds because more money than it is allowed may be used to encourage effectiveness. On the other hand, guidelines regarding giving these incentives may be too general or too specific to be understood clearly by auditors. Summary In summary, it is fair to state that some of the influences and various approaches to compensation include the use of a balanced scorecard to examine the status of our institution. Among the issues related to developing and implementing employees’ benefit to revolve around challenges, there are such as linking performance to payment and ensuring that employees perform exceptionally.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To elicit and motivate employees to perform better, there is a need to introduce other human resource management practices, including proper hiring criteria, employee training, job design, and team work (Ichniowski Shaw, 2003). References Ichniowski, C. Shaw, K. (2003). Beyond incentive pay: insiders’ estimates of the value of complementary human resource management practices. Journal of economic perspectives, 7 (1), 155-180. Kaplan, R.S. (2008). Conceptual foundations of the balanced scorecard, Handbooks of management accounting research, 3, 1253-1269. Vinogradov, D. Shadrina, E. (2013).Non-monetary incentives in online experiments  Economics Letters, 119(3), 306-310. This report on Recognizing employee contributions was written and submitted by user Emiliano Gould to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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