Research Essay on Pride and Prejudice Topic Ideas

<h1>Research Essay on Pride and Prejudice Topic Ideas</h1><p>During secondary school I composed an exploration article on pride and partiality. It was one of the additionally testing ventures I've ever completed.</p><p></p><p>I began it during the lesser year of secondary school. A schoolmate who I knew for a considerable length of time offered to compose a paper about our family. She had a lot of understanding however had never expounded on her own family.</p><p></p><p>Since my family is various, I figured the article would be all the more fascinating on the off chance that she composed according to a perspective other than mine. The theme thought had to do with our pride and bias toward our mom's Irish family line. As an English significant I was at that point acquainted with that specific issue.</p><p></p><p>She needed to know how I felt about it, since I was in her English class. I reacted t o her that I was very glad for my Irish legacy, in spite of the fact that that pride didn't reach out to my mom. She would presumably be satisfied to realize that I am not the only one in her opinion.</p><p></p><p>I began composing the exploration paper on pride and partiality during junior year of secondary school. I polished it and sent it off to my English instructor. She excitedly endorsed it and read it over the mid year break.</p><p></p><p>I considered it was an ideal qualified for an understudy who was in my English class as well as an all around regarded respect understudy. She was additionally ready to utilize my work as a guide. Regardless of whether she didn't value it, I could tell that she valued my genuineness and want to learn as much as possible.</p><p></p><p>Because of my English educator's recommendation, I have composed two additional articles on a similar subject. I accept that is the main se condary school point I have ever composed on twice. They are both phenomenal research papers.</p>

The Upside to The Truman Show Essay Topics

<h1> The Upside to The Truman Show Essay Topics </h1> <p>It's the entryway past the existence Truman has ever known, and past Truman himself. Truman's finished world is a deception, it's. This point is one which is basic for the Truman Show. The two different ways have their advantages and disservices. </p> <p>The development of media spilling has prompted the defeat of a few DVD rental organizations including Blockbuster. By declining to adhere to the requests. When going by a versatile pinnacle, for example, the pinnacle stores the area information in a database. So solid rebel against the association picture, since the maker of media figment. </p> <p>He's overseen genuinely and mentally and truly as an approach to stop his opportunity and freewill in any regard costs. Today in the absence of full, auspicious and precise information, decision wouldn't exist. Obviously, with different media set up, the general public is improved with a wide assortment of topics and information. When there is a wealth of little gatherings an individual can pick to part of, network exists on an altogether greater scale. </p> <h2> The Pain of the Truman Show Essay Topics</h2> <p>Besides these minor hindrances there isn't any motivation behind why you have to not discover this film! There's much imagery present in The Stranger moreover. This interchangeable relationship is vital to the film for the explanation that it helps the crowd comprehend on a progressively reduced scale how abused Truman is an essential piece of the film's subject. Using an extent of film methods like flanking. </p> <p>These people wi ll watch the world in altogether different manners. At the point when you fulfill these two sorts of individuals, together, next to each other, it's typically very obvious. The two stories portray an ideal network, immaculate people, ideal lifestyle, flawless planet, and an ideal untruth. A few people today begrudge it while others see it like a detriment. </p> <p>You need to start over and relearn your entire technique for being in this world. Anyway harmless something may show up, on the off chance that it prevents you from controlling your life, its substantially less guiltless as it would show up. On the planet nowadays, everybody is settled on to settle on choices and decisions which shape our future. Truman should go from accepting the world is a cheerful and booked area, to a world loaded with complete and udder bedlam. </p> <h2> Truman Show Essay Topics Secrets That No One Else Knows About </h2> <p>And then a solitary second especially turns into the critical purpose of this journey all through the ocean for him. Since the set is an exceptionally large island, Christopher set this up with the goal that Truman will never be in a situation to leave because of his dread of plain water. Since it is a gigantic island, Christoph set it up with the goal that Truman will always be unable to leave in view of his dread of water. Tying home as opposed to venturing to the far corners of the planet. </p> <p>The quality is very acceptable as they are not re-encoded. Either is ensured to mollify to most of individuals' preferences. The world doesn't exist freely of cognizance I make them respect, the acknowledgment I take. For most, network is a critical component of life. </p> <p>He's had a basic illicit drug use for a long time. People couldn't promptly deny the truth they've known as long as they can remember. The film successfully utilized camera practices and one of a kind impacts to help the idea that an authentic existence with dangers of agony and enduring is far superior to one of safe detainment. This work is about contemporary society. </p> <p>Film writings recount stories utilizing words together with different components. By and by, it's straightforward for us all to miss precisely how troublesome that is. The Right to Withdraw guarantees that the member realizes they are totally allowed to pull back from the investigation at any second. </p> <h2>The Truman Show Essay Topics Cover Up </h2> <p>This was likewise the reason of a real Reality Show called The Joe Schmo Show. These days you have this very solid feeling of bogus reality. It's a reality that we're uninformed of and we can't get away. It's a rea lity that we aren't aware of and we can't get away. </p> <p>The film presents a genuine situation of the general public we live in today. It tends to be a Twist Ending, or it might be built up directly toward the start of the show. Perusing model papers works precisely the same way! The Truman Show is a summit and an ideal example of work of art that could be utilized to clarify what's going on in the media around the globe in the 21 century. </p>

Samples Narrative Essay Help!

<h1> Samples Narrative Essay Help! </h1> <p>The dubious thing about the account paper is there are in every case a few cutoff points to the aggregate of substance you may offer your perusers with. You may likewise be mentioned to incorporate an ordinary end toward the end. You will potentially consider beginning your account by giving your crowd an inquiry which they can contemplate as they read the rest of the paper. Portray in detail what end you've made of your experience and what you've realized. </p> <p>Based on the term of the article, various body sections will be unique. Along these lines, it's an amazing establishment for grouped epic stories! At the point when you buy content from somebody, you don't defy any guidelines. It's all the more engaging and justifiable in the occasion the words you're utilizing are interconnected and are very worthy for the subject issue. </p> <p>It's smarter to compose and impart your very own accounts to various people. In case you're stating something, bode well. A few people accept that opportunity is your entitlement to choose the administration. It's incredible to have opportunity and heaps of people are as yet battling for their opportunity. </p> <h2> Get the Scoop on Samples Narrative Essay Before You're Too Late</h2> <p>If you are scanning for one, beneath is a rundown of point that may help you in your account exposition. Recorded here are better than average instances of Narrative Essays, intend ed to help you think about the structure all the more profoundly. There are different sorts of expositions. Presently you know about how to make a meeting article out of numerous sorts. </p> <p>A story exposition resembles a straightforward five-section article, in it has precisely the same arrangement. Notwithstanding the initial introduction, it isn't the most effortless everything being equal. Interestingly, it closes when the perusers are completely fulfilled. An individual story paper is only probably the best device to stop social issues which are regularly dismissed. </p> <p>Most destinations give a choice of administrations to their planned customers, with the outcome that understudies can be sure that they'll be provided a paper composed by someone with a reasonable measure of instruction for the most part, and appreciation of the subject. At the point when you need a model composed by methods for an understudy look at our immense arrangement of thoroughly free understudy models. Most of the understudies don't watch any purpose behind it. Often, understudies in US scholastic organizations are mentioned to talk about their own encounters as a bi t of such assignments. </p> <p>The perfect approach to make an interesting paper is to find a flourishing private venture individual like Steve Jobs and pose a few astounding inquiries. You just should depict the occasions and different subtleties which can enable your peruser to get a total appreciation of your thought. Endeavor to remember that the data that you present is the sole data your perusers have about the encounters. Dissimilar to in different sorts of papers, in account one that you can unreservedly utilize the underlying or second individual particular, which is far simpler way to deal with pass on close to home encounters and perceptions. </p> <p>Your article ought to have an extremely clear presentation, body passages that are not just consecutive, yet likewise transitional, and a consummation that leaves the peruser with an interesting point. A photograph paper is a gathering of pictures with an all out subject or topic. A story paper isn't just a diagram of your experience, y et likewise it gives your musings on the foundation you're portraying and empowers your peruser to build up an end. It has a particular configuration, explicit viewpoint to find, and a particular theme. </p> <h2>The Basics of Samples Narrative Essay That You Can Learn From Beginning Right Away </h2> <p>The idea of a convincing first-individual portrayal isn't the only one. In truth, it is like a story, however extraordinary in it is weaved around a theme. The peak should be able to attract the peruser and to continue perusing the story. </p> <p>Your story shouldn't be excessively genuine in the occasion the subject isn't intense. For instance, your general theme may be fellowship and you may explicitly spin around disloyalty, different sorts of companionship, what causes kinship to suffer for a considerable length of time. With the goal that the objective isn't simply to tell an engaging story yet what's more show the fundamental explanation behind the story and the criticalness of the experience. There are understudies who fear the idea of account papers, not on the grounds that they figures it isn't cool but since they might be extremely close to home and therefore testing to compose, in the inclination that just reviewing some horrible encounters can be very difficult. </p> <h2> The One Thing to Do for Samples Narrative Essay</h2> <p>With only a little practice that next composing task will be a breeze. In any case the undertaking will be more testing than it should be, and you're progres sively disposed to do your absolute best work when you enjoy the theme you have settled on and when you're anticipating get your account told. My absolute first activity should pull out weeds. </p>

Tips on How to Write a College Essay About Losing a Loved One

<h1>Tips on How to Write a College Essay About Losing a Loved One</h1><p>If you are composing a school article, how might you locate the correct words to communicate appropriately? There are heaps of assets that you can use so as to locate the ideal words for the point. Here are a few hints to assist you with communicating your contemplations and thoughts in the most exact manner possible.</p><p></p><p>A enormous piece of this procedure of composing a paper includes finding the best possible words to pass on the data and the realities in an exact way. You will discover numerous assets on the most proficient method to locate the right words for a school exposition about losing a friend or family member. One of the most significant methods for finding the right words to utilize is by understanding books, magazines, and different materials. Peruse as much as possible, if possible.</p><p></p><p>The words that you decide to write so as to introduce your thoughts will influence your capacity to deal with pressure. At the point when you select an inappropriate words, you will either feel entirely awkward with your composition, or be enticed to return and fix any errors that you may have made. You will need to consider the significance of the words that you pick. Periodically, utilizing an inappropriate words can prompt creation a portion of the more troublesome articulations appear to be less difficult.</p><p></p><p>A great guide on the best way to compose a school paper about losing a friend or family member is to ask a dear companion or relative for exhortation. Tune in to what they need to state. Pose inquiries. Nonetheless, on the off chance that you don't feel that they have the appropriate responses that you need, at that point you might need to talk with a tutor.</p><p></p><p>You will find that there are various universities that can't locate the be st possible words to depict the issues that you are attempting to depict. In this manner, you will need to remember that there are others who have more understanding than you. They can assist you with finding the words that are increasingly suitable to impart your ideas.</p><p></p><p>How would you be able to locate the correct words for a school exposition about losing a friend or family member? Remember that the initial step is to get comfortable with your theme. When you have a thought of the kind of points that you will expound on, you can take a gander at the books, magazines, and different assets accessible to assist you with this assignment. Once in a while, simply perusing and tuning in to the data you have picked can make you mindful of how you can introduce your thoughts in a progressively exact manner.</p><p></p><p>In the end, how might you compose a school exposition about losing a friend or family member? By composing viabl y, your crowd will realize that you put a ton of thought into your exposition and your thoughts are true.</p>

Why Do You Need the Best Online Writing Skills?

Why Do You Need the Best Online Writing Skills?The best online writing skills will be the key to you staying in business for a long time. Many people today are entering the world of online writing because they are tired of not being able to make ends meet. For many, the internet is the only source for making money online that they have had so far.There are several ways to make cash online. Some are more lucrative than others and it all depends on how much you put into it. Most people are not willing to invest much into their business but are willing to put some time into it. This is the exact reason that online writing is thriving.Online writing is the second most popular form of online advertising. This is the most sought after job in many locations across the globe. It can also become a valuable source of income for those who love doing it. For those who want to start their own online writing business, it is important to understand the techniques of online writing. It is crucial to do this in order to avoid falling into the traps that will drain your resources.One way to know if you are qualified to be an online writer is to go to a college or university online. If you are from a good school, then you will surely be able to get a scholarship for you to be able to study online. Once you receive your scholarship check, you can use it to fund your online writing courses.If you really want to make money online, you must understand the difference between writing and marketing. Writing involves creating and distributing content without being paid for it. Marketing deals with the promotion of products and services. This is an easier process that allows you to work at your own pace.Online writing can be performed in your spare time or on the weekends. You may even decide to just work part-time if you cannot do it full-time. You should take a look at your job situation and determine which type of work suits you best.A simple and easy way to get started is to look for classified ads on the internet. You can either join one of the sites that offer free services or you can create your own account. You may also use article marketing or squeeze pages to get traffic for your website.Online writing can bring you success when you are willing to work hard for it. You can be successful just by learning the correct methods of writing. Once you get the hang of it, you will find that it will come naturally. You will be surprised how much money you can make online.

The Stranger by Camus - 1492 Words

Christine Walsh Mr. Adams Period 7 AP Language Composition September 17, 2012 â€Å"Everything is true and nothing is true!†: Meursault’s Plague with Human Absurdity in Camus’s The Stranger In accordance with natural human behavior, we feel as though for every action there is a reaction, as well as a reason. We vie to inject logic inside our world because to accept the idea that there is not rationale for anything, including our own existence, is unthinkable. This idea that we unawarely manufacture reason to the world because in actuality, there is none, jeopardizes the very balance in our society. Our quest is not noble, rather fueled by our fear of uncertainty. Since the logic of our world is derived solely from the knowledge of†¦show more content†¦The asyndeton just adds to the theory of â€Å"absurdity† for even though we as readers may see how irrelevant these â€Å"facts† are, to the prosecutor it seems completely logical, because a completely absurd idea is easier to process and accept, then the thought of no reason whatsoever. In Salamano’s testimony, he also attempts to help Meursault, and states how Meursault had always been so good to his dog. He was shortly dismissed, and began the quote, â€Å"You must understand,’ Salamano kept saying, ‘You must understand’ But no one seemed to understand† (95). Camus used an antimetabole within this quote, with Meursault’s thoughts voicing the second part of it. This antimetabole while seemingly simple, highlights one of the major concepts behind human absurdity. While reading through, one may think it just refers to Salamano trying to make the jury see that Meursault is indeed a good man, it also alludes to the thought that no one understood, because no one can actually understand, well anything. No one can understand the fact that there was no reason at all behind Meursault’s actions, and this device helps to solidify this as well. Within the last defendant Raymond’s testimony, who was Meu rsault’s friend that all this was ultimately caused from, we can see the how exactly the prosecutor fully intends to rationalize Meursault. Raymond wasShow MoreRelatedThe Stranger By Albert Camus1391 Words   |  6 PagesThe Stranger â€Å"The Stranger,† written by the Algerian writer Albert Camus, is a novel about Meursault, a character who’s different and even threatening views on life take him to pay the highest price a person can pay: his life. This was Camus’ first novel written in the early 1940’s, in France, and it reflects the authors belief that there is no meaning in life and it is absurd for humans to try to find it places like religion. The main themes of the novel are irrationality of the universe and theRead MoreThe Stranger By Albert Camus Essay1591 Words   |  7 PagesThe Stranger was written by the French author Albert Camus, and was first published in 1942 in its indigenous French. It’s described as being the most widely-read French novel of the twentieth century, and has sold millions of copies in Britain and the United States alone. It’s known by two titles; the other being The Outsider. The backstory to this is very interesting but, more importantl y, the subtle difference in meaning between titles suggests certain resultant translative idiosyncrasies whenRead MoreThe Stranger By Albert Camus1345 Words   |  6 PagesAbsurdism is a philosophy based on the belief that the universe is irrational and meaningless and that the search for order brings the individual into conflict with the universe. Albert Camus’s novel The Stranger is often termed an absurdist novel because it contains the elements of Camus’s philosophical notion of absurdity. Mersault, the protagonist, is an absurd hero that is emotionally detached and indifferent form society. Neither the external world in which Meursault lives nor the internal worldRead MoreThe Stranger By Albert Camus1495 Words   |  6 Pages Albert Camus said, â€Å"Basically, at the very bottom of life, which seduces us all, there is only absurdity, and more absurdity. And maybe that s what gives us our joy for living, because the only thing that can defeat absurdity is lucid ity.† In other terms, Camus is indicating that absurdity affects us all even if it’s hidden all the way on the bottom, but it’s the joy that comes from absurdity that makes us take risks and live freely without any thought or focus. Camus also specifies that the onlyRead MoreThe Stranger By Albert Camus1411 Words   |  6 PagesThe novel The Stranger, written by Albert Camus, encompasses contemporary philosophies of existentialism and absurdism. Existentialist and absurdist philosophies entail principles regarding that one’s identity is not based on nature or culture, but rather by sole existence. The role of minor characters in The Stranger helps to present Camus’s purpose to convey absurdist and existentialist principles. The characters of Salamano and Marie are utilized in order to contrast the author’s ideas about contemporaryRead MoreAn Analysis of Camus The Stranger411 Words   |  2 PagesCamus The Stranger is a wistful writing that carries a sense of detachment along throughout the story. The main character, Meursault, explains a series of events that resembles the workings of a dream and puts the reader in a dazed trance as the adventure grows into the deadly conclusion. The purpose of this essay is to examine and interpret the symbol of light and how it affects the story of The Stranger. The sun and the light may be interchanged in this story as Meursaults constant commentingRead MoreThe Stranger by Albert Camus720 Words   |  3 PagesAlbert Camus’ portrayal of the emotional being of the main character in The Stranger is an indirect display of his own personal distress. The use of symbolism and irony presented throughout this novel is comparable with the quest for such that death itself would be nonetheless happy. Camus’ irrational concept is based off the exclusion of any logical reasoning behind the events in the text. Meursault’s first impression given to the reader is that of ignorance and a nonchalant behavior to indifferenceRead MoreThe Stranger By John Camus1262 Words   |  6 PagesDeath, as an integral part of life, should be accepted and respected. However, in The Stranger, Meursault views death almost joyously, going through life without care or consideration, as death to him is nothing but inevitable. His opinion on death creates his identity, his own personality mirroring the carefree opinion of death that he holds. Throughout The Stranger, Camus employs symbolism of Meursault’s surroundings to convey the absurdity of life that is central to Meursault’s identity, causingRead MoreThe Stranger By Albert Camus1365 Words   |  6 PagesThroughout The Stranger, Albert Camus uses routinesituations to demonstrate how the protagonist, Meursault is not just another ordinary individual. Camus depicts Meursault as an independent being, disinterested in his surroundings, contr asting him with the majority of his peers. Meursault traverses the entire novel, exhibiting little to no emotion. Instead, he displayscharacteristics synonymous to someone suffering from psychopathy. Regardless of the situation, Meursault refrainsfrom assigning meaningRead MoreThe Stranger by Albert Camus1115 Words   |  4 PagesIn the novel, The Stranger, by Albert Camus, the pointlessness of life and existence is exposed through the illustration of Camus’s absurdist world view. The novel tells the story of an emotionally detached, amoral young man named Meursault. Meursault shows us how important it is to start thinking and analyzing the events that happen in our lives. He does this by developing the theme of conflicts within society. Albert Camus’s novel The Stranger portrays Meursault, the main character, as a static

Case Study Macys free essay sample

However, in the declining market for the department store industry, Macy’s consolidated stores, established a national department store and continues to make a steady profit. It is usually the time to divest, sale, or change product mix of a company when a company enters in a mature or declining phase in business. The marketing strategies used to do the analysis were the PEST and product life style. PEST examines the political, economic, social and technology of a firm to determine a company’s strengths, weaknesses and position in the industry. In the future, the Affordable Health Care Act will affect Macy’s in additional costs, which is political. The economic conditions will continue to be an issue as disposable income levels are not at the levels of 2006 prior to the recession. The social norm is to not like change. As Macy’s changes to improve sales, cut expenses and maintain its competitive advantage, some customers may not just care for it and shop online or in a discounted store. And, the technology for Macy’s to implement will be accepting debit cards from a hand held device vs. cash register, to be able o advertise as a customer walks in the door with their phone and in corporate user friendly replenish of inventory if an item is sold out. The product life cycle of the department store is mature and declining, due to declining sales. Furthermore, according to estimates, market share has eroded to 7 per cent, which is far below the 15 per cent desirable rate (Johnson, 2011, p. 3). Although, Macy’s during the declining phase has implemented strategies to maintain competitive advantage, create value for their customers and is staying afloat in the industry. In conclusion, the three marketing strategies Macy’s could use in the mature department industry are harvesting, defender and maintenance. The harvesting strategy requires raising prices and cutting costs. Defender strategy builds on what Macy’s has such as brand image, strong management team, competition being low to moderate and the stability of technology used. And, maintenance strategy is to maintain market share. Introduction The case study is Macy’s Department Store Repositioning. The key problem is that the traditional department stores sales and profits are declining, and the traditional department store is obsolete. Yet, Macy’s consolidated stores in an attempt to differentiate a new company from its competitors at the same time and remain a traditional department store. The marking strategies used to do the analysis was PEST and product life style. The solution presented is a combination of the defender, harvesting and maintenance strategies to create value and maintain a competitive advantage in a declining market of the traditional department store. Key Problem The key problem in the article, Macy’s Department Store Repositioning, is that Macy’s is that traditional store sales and profits are declining, and the traditional department store is obsolete. Yet, Macy’s consolidated stores in an attempt to differentiate a new company from its competitors at the same time and remain a traditional department store. The consolidation was completed two years prior to the economic recession of 2008. However, sales and profits had already begun to decline. The consolidation was done o establish Macy’s as â€Å"a national brand with national advertising, and lowered the cost structure considerably through volume purchasing and centralized administration (Johnson, 2011, p. 5)†. Analysis The marketing strategies used to do the analysis were PEST and product life style. PEST is the political, economic, social and technology economic environmental factors that affect the product or in the case the department st ore industry. The political analysis looked to the future and the additional health care costs that will be imposed on companies and fully implemented by 2014. The additional costs will be passed on to the consumer, and the amount will have an impact on the return on equity ratio, which is already below the industry desirable rate. The economic factors considered were the continued recession, increase in the coast of gas and cotton, the threat of substitutions and the life cycle of the department store industry. All the above economic factors will impact the cost of the products to the customers and further make the other stores appealing with less disposal income to spend on luxury items purchased in a department store. The other stores would be Wal-Mart, Target or other discounted stores. As with any change, change is hard to accept and customers will likely complain, find fault and decide not to shop at the department store. It is the social norm. However, once the regional company’s were converted to Macy’s, customers saw the price increases, which in turn caused them not to shop at Macy’s. Again, change and increase in cost are not easy for customers to accept or want to accept. Also, they can find similar products for less at discounted stores. Therefore, the threat of substitutions is very high. Lastly, technology is affecting the way stores do busy. Smart phones are allowing customers to shop with their phones inside stores; credit cards are accepted via phones vs. cash registers. Technology brings online shopping vs. in store shopping. And, advertising is popping up on smart phones as electronic messages as customers shop based on their location. Service is defiantly the key to keep a customer coming into a department store. The product life style of the department store is in the mature or declining phase of its product life style, because of the declining sales. Furthermore, according to estimates, market share has eroded away to 7 per cent, as of 2010, and is far below the desirable rate 15 per cent (Johnson, 2011, p. 3). Also, the brand image is being heavily relied upon and the bottom line is not showing significant increase in the years presented in the journal article. Macy’s is afloat due to a strong management team and the aggressiveness to deal with problems as they arise. For example, continuing to adjust its portfolio of stores, focusing on fashion, and developing private labels in bedding, outerwear, ‘tween’ clothing, increase national advertising and using celebrities. Additionally, Macy’s advertising is combining the national department store image with July 4 and the Annual Macy’s Thanksgiving Parade, which appeals to the American citizen. Solution The three marketing strategies for Macy’s to pursue are the harvesting, defender and maintenance strategies. As described in the text book, the harvesting strategy is to generate cash quickly by maximizing cash flow over a relatively short term (Walker amp; Mullins, 2014, p. 271). This is done by raising prices and/or reducing operating expenses. It was shown in Exhibit 2 that selling and general and administrative expenses ranged from a low of $8,062 million to $8,678 million. Those costs can be reduced by closing stores, reducing inventory levels, and modifying other expenses, thus increase the bottom line given that sales remain above $23,000 million. Also, given the strength of the name brand recognition, the existing marketing for any holiday and Macy’s are anchor stores in shopping malls; customers may not miss the extra advertising. The customers are attracted to the familiarity of the Macy’s for most of the household needs. The defender strategy should be used in a mature market by a leading company in the industry, which describes Macy’s situation in the department store industry (Walker amp; Mullins, 2014). The external factors influencing the strategy are industry and market, technology, competition, and business’s relative strengths. The industry is in mature stage, technology is stable with a few modifications, competition is small to moderate, and the strengths for Macy’s are in quality, marketing, sales, distribution and customer service. Lastly, due to the uncertain of future volume, the maintenance strategy should be implemented for the leading company, Macy’s, to maintain market share. The maintenance strategy would be implemented till the future becomes more predictable (Walker amp; Mullins, 2014). In general, customers associate price with quality. The higher the price for a product equates to a better product. For example, I expect the clothes I purchase at Macy’s to last longer than the clothes I buy at Target. Thus, spending a little more for a durable product is an option for customers. The defending strategy is an adequate plan to implement due to the established customer service offered by Macy’s, the brand image and the differentiation of products offered all in one location for the customer. Also, Macy’s dominant position in the industry is national and alluring to the customers. And, the maintenance strategy will allow Macy’s to maintain market share by continuing to increase sales, control expenses and maintain competitive advantage through strong customer service. Appendices PEST Analysis The PEST analysis was used to look at the environmental factors affecting Macy’s. PEST stands for the following: P is for political, E is for environmental, S is for social and T is for technology. The political analysis will perhaps become more of an issue for Macy’s as the Affordable Health Care Act is fully implemented by 2014. The above will mean additional health care costs to all employers, which will most likely be passed on to customers by price increases for merchandise. The return on equity (ROE) is a typical measure of profitability. As stated in the journal article, â€Å"In 2010, the ROE of the traditional department store industry was around 9 per cent-far lower than the 15 per cent range, which was considered desirable (Johnson, 2011)†. The economic factors to consider are: the continued recession, increase in the price of gas, cotton prices and threat of substitutions and the decline and/or maturity phase of the traditional department store industry. Exhibit 1 of selected financial data for years 2006-2010 for Macy’s, in the journal article, reflected revenue from $27. 0MM to $25. MM and low of $23. 0MM for 2009, gross margin fluctuated between $9. 0MM to $10. 0MM, other selling, general and administrative expenses were static at $8. 0MM, and net income was below $1. 0MM for all years except 2008, which was lt;$4. 8MMgt; (Johnson, 2011, p. 5). Also, exhibit 2, the sales industry segments in the retail sector from 1992 to 2006, in the journal article; reflect an increase in all the other categor ies presented category specialist stores, other general merchandise stores and electronic shopping and mail-order stores (Johnson, 2011, p. ). The inference from above is that consumers are not shopping in traditional department stores and look for substitutions to the shopping experience to fit the disposable income levels. Furthermore, the increase in gasoline effects costs related to delivery of merchandise, and the increase in cost of cotton effects costs related to clothing. This costs effect the bottom line and will further increase the cost of the product, which gets past to the customer. Therefore, the additional costs make the product more of a luxury item vs. need or a want that can be purchased at a lower end retail location. The social norms and patterns post consolidation have seen customers complaining that the quality and service has deteriorated, and the former regional chains found prices higher and reluctant to shop the new Macy’s (Johnson, 2011, p. 6). Addi tional problems post consolidation was the standardized merchandising strategy and the Everyday Value program. Macy’s found that they could not stock all the stores with the same products and those customers’ needs and preferences were different by location (Johnson, 2011, p. 7). Also, â€Å"Everyday Value program encountered problems, during the recession† (Johnson, 2011). Therefore, Macy’s abandoned the Everyday Value program and followed what the industry was doing with per cent off promotions. The interesting part of the PEST analysis was technology. In the journal article it mentioned that, The traditional department store contributed directly and indirectly to the adoption of numerous technological and managerial innovations such as credit purchases, inventory control, promotional techniques, store merchandising, hiring practices and data-processing procedures (Johnson, 2011, p. ). Today technology has improved issuing gift cards, just in time inventory controls, promotion techniques through the use of internet, e-mail or tests delivered to a smart phone, portable cash registers (phones) and collecting big data on customers to improve service for the customers. And, online shopping is trending to be the norm of many customers. However, in my opinion, there will be those trips to a department store for the shopping experience around special occasions. The question will be will the department stores still be around for those special occasions? Product Life Cycle The product life style has four stages which are the introduction, growth, maturity and decline. The first half of the 20th century the traditional department store was the dominant retail scene (Johnson, 2011, p. 1). Furthermore, it was designed to be a one stop shopping unique experience. The traditional department store had many departments and carried a wide variety of goods to satisfy the needs and wants of customers. However, the purchasing power held by the buyer is disposable income, which is effected by the economic environment. It was in the 1990s that â€Å"most analysts identified that traditional department store industry as being in the mature phase or even the decline phase, because of the decline in sales† (Johnson, 2011, p. 2). The Federated Group implemented the Macy’s store reposition in 2005-2006. Also, traditional market share was declining. The estimates for the traditional department store market share was 30 per cent in 1950s, 17 per cent in 1990 and to about 7 per cent in 2010 (Johnson, 2011, p. 3). It was still being discussed whether the repositioning was a bad move or was it a strategic move to improve sales and profit when the article was written. Given the above, it is possible that the traditional department is a dog vs. a cash cow, in terms of marketing, and it is time to divest the company or find a new market. References Johnson, H. H. (2011). Macys Department Store Repositioning. Richard Ivey School of Business The Univerisyt of Western Ontario, 1-8. Walker, J. O. , amp; Mullins, J. C. (2014). Marketing Strategy Eighth Edition. New York: McGraw-Hill Irwin.